Why do we choose Aveda? Horst Rechelbacher, founder of Aveda, explains it best. “Our mission at Aveda is to care for the world we live in, from the products we make to the ways in which we give back to society. At Aveda, we strive to set an example for environmental leadership and responsibility, not just in the world of beauty, but around the world.”- Horst Rechelbacher, founder
What sets L’Oréal Professionnel apart? L’Oréal Professionnel asserts its capacity for constant innovation and demonstrates its commitment to offering the highest quality and best performing tools to all hairdressers. L’Oréal’s Advanced Research and Development Division employs thousands of experts across the world, who work tirelessly in order to release revolutionary technologies, breaking ground with each new discovery.